BARNICKEL.co wordmark.
midwinter '25
oakland, oregon edition
INTEGRATED-BRAND
FOR BUSINESS
FOR PLACE
INTEGRATED-BRANDFOR BUSINESSFOR PLACE
FOR PLACE
Innate spirit—personified, revered.
Innate spirit—personified, revered.
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Born of epochs, generations, and foresight—we respect the truth of place.

From the excitement of busy districts to the quiet of secluded nooks, from the rhythm of daily routines to moments that will never come again, we harness the power of place to help people find themselves, and each other, exactly where they are.

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Planned Place Experiences
Local, Regional, and Third-Place Identities
Signage and Wayfinding
Environmental Art

HELPING

Urban Design/Architecture Firms
Government Agencies
Property Development
Destination Services

Intelligent Support

Providing fresh perspectives, depth, and capacity to established organizations through thoughtful partnered leadership, creative team collaboration, and anticipatory strategic execution.

Urban Integration

Impacting the built environment with enhanced clarity, accessibility, and thoughtful utility—celebrating the common ground that binds us, from dense urban cores to the edge of nature and everywhere in between.

Accessible Nature

Oregon's Salmonberry Trail concept began with a wild question: "What if we repurposed 84 miles of abandoned railroad to reconnect the Portland metro to the Oregon coast for everyone?" Development is underway, but how do you maintain velocity, awareness, and involvement on a project that will take decades?

Values First

Adapting behavior-shaping retail design to values-affirming encounters across diverse environments. From workplaces to open spaces and atypical retail to main street shops, people expect (and need) to know exactly who you are—show them.

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