Engagement
Generational-based Brands
Subtext (formerly Collegiate Development Group) recognized that existing housing options were failing university students and young professionals—opening the door for evolved branded developments that give young adults what they genuinely need while reflecting who they truly are.
Subtext/Local example
From strategic co-planning and tactical research...
To insight-driven creative principles and directives...
we develop fluid frameworks built on function, emotion, and nostalgia...
(and the experiential brands)
To validate and move young people to better, healthier places—
on the daily, aiming for a lifetime.
Photography (header) Los Muertos Crew
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