BARNICKEL.co wordmark.
INTEGRATED-BRAND
FOR BUSINESS
FOR PLACE
ENGAGEMENT
Engagement
Visual SummarY
Identity Works

More than just logos, colors, and a few fonts, hard-working identities reflect the whole of an organization while delivering on specific business strategy—communicating clearly, intuitively, and honestly across medium and moment.

A Compilation of identity work
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Crafting personalities from vision and values outward...
DMA IdentitySubtext and LOCAL IdentitiesSprucedUp Design Co IdentityDL Identity
codifying for practical, long-game, and nuanced deployment...
Brand Style Guide Spreads
We infuse emerging brands (or established ones) into new contexts, markets, and mindsets.
Umpqua Bank SF Flagship StorefrontUmpqua Bank SF Flagship Storefront
Specialized Across all forms of ephemera, from the functional to the tactile to the intimate and the bold...
Interactive kids blocks installationNike Golf Birdies and Bogeys WallSF Center CollateralWillamette View Quote Wall
Through many voices—
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