BARNICKEL.co wordmark.
INTEGRATED-BRAND
FOR BUSINESS
FOR PLACE
Engagement
Engagement
Visual SummarY
Brand as Particles

Fitting in on a whole different level—through brand deconstruction, values alignment, obsessive iteration, and reconstruction—moving beyond the tired tropes of global brand localization.

Canadian Imperial Bank of Commerce ExamplE
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Aligning cultural values and tactical objectives to spectra of opportunity—
Processing distinctive local affinities...
At a depth where even the most leftfield ideas make sense.
Obsessively refining...
down...
to...
the...
last granular detail.
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